Blaze Ads is Automattic’s self-serve advertising product for small businesses using WordPress. It’s an early-stage product with strong traction, and we’re now looking for a Product Lead to take Blaze to the next stage: deepening product-market fit and growing customer acquisition.

You’ll lead a small, cross-functional team of engineers, designers, and product marketers. This is a hands-on role for someone who knows how to build and scale self-serve ad tools, understands the needs of small business owners, and isn’t afraid to do the scrappy, unglamorous work of taking a product from 1 to 10.

Responsibilities:

• Own the Blaze product and roadmap: what we build, why, and in what order.
• Help Blaze grow from a tool primarily for bloggers to one that meets the needs of small businesses getting started online. You’ll own everything from the user interface and onboarding experience to campaign performance and attribution.
• Work closely with engineers and designers to simplify complex ad tech into something that feels effortless to the user. Your job is to keep the product intuitive without dumbing it down.
• Talk to users constantly and make decisions based on real-world feedback.
• Partner with Automattic products (WordPress.com, Woo, and Jetpack) to drive distribution and growth.

Requirements:

• You have 3–6 years of product experience, including time as the lead PM in a meaningful product area.
• You’ve worked on self-serve advertising products before, ideally for small businesses.
• You understand how ad tech works, but don’t get lost in it.
• You care deeply about the customer and can translate their struggles into smart, focused product work.
• You’re energized by early-stage problems and don’t need a big team or process to make progress.
• You’re comfortable working independently and thrive in remote environments.
• You may have started out as an engineer, but you’ve been in product roles for a while.

Salary range: $120,000-$190,000 USD. Please note that salary ranges are global, regardless of location, and we pay in local currency.

We are searching for high-caliber candidates with the skills and qualities to have a net positive for Automattic. Pay will reflect the potential contribution and the impact you can bring, which may, in some cases, go beyond the range stated.

This isn’t your typical work-from-home job—we are a fully-remote company with an open vacation policy. Read more about our compensation philosophy. To see a full list of benefits by country, consult our Benefits Page. And check out these links to learn more about How We Hire and What We Expect from Ourselves.

About Automattic

Now in our 20th year, we’re the people behind WordPress.com, WooCommerce, Tumblr, Simplenote, Jetpack, Longreads, Day One, PocketCasts, Beeper, and more. We believe in making the web a better place.

We’re a distributed company with more than 1400 Automatticians in nearly every corner of the globe, speaking over a hundred different languages. Enriched by this diversity, we’re united by a singular mission: to democratize publishing, commerce, and messaging so anyone with a story can tell it, anyone with a product can sell it, and everyone can manage their communications from a single source. In short, we help maintain a balance in society, creating and continually refining powerful tools people can use to compete fairly—regardless of income, gender, politics, language, or where they live in the world.

We believe in Open Source, and the vast majority of our work is available under the GPL. Automattic is a Most Loved Company and Disability Confident Committed. (Here’s what that might mean for you.) Learn more about our dedication to diversity, equity, and inclusion and our Employee Resource Groups.

If you need disability-related accommodations during the application or interview process, please fill out this form. We are committed to ensuring an accessible hiring process for all candidates.

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All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.