Product Marketing Manager, Pressable

Pressable is a leading managed WordPress hosting platform trusted by agencies, developers, and businesses with demanding performance and support needs. We bring deep WordPress roots and technical excellence to every customer experience. With strong momentum in the mid-market and agency segments, we’re looking for a Product Marketing Manager to sharpen our positioning, drive go-to-market execution, and arm our teams with the tools and messaging they need to win.

About the Role

We’re hiring a Product Marketing Manager to own how we position Pressable in the market, bring new products and features to life, and equip internal teams with clear, compelling narratives and tools. You’ll be the connective tissue between product, marketing, and go-to-market teams → ensuring we launch effectively, communicate value clearly, and support growth at every stage of the funnel.

This role sits at the intersection of storytelling and strategy and defines how we talk about what we build and why it matters. You’ll lead product marketing efforts and flex into lifecycle and partner marketing projects as needed. AI-native workflows are key to this role, helping you move fast, scale asset creation, and stay close to the customer signal.

Key Responsibilities

• Positioning & Messaging: Own value propositions and messaging for key customer segments. Ensure our differentiation is clear and consistent across all surfaces.
• Packaging & Pricing: Collaborate on packaging strategies and pricing models that align with ICP needs and drive growth.
• Product GTM & Launches: Lead go-to-market strategy and execution for new features and releases. Drive awareness, adoption, and internal readiness.
• Sales & CS Enablement: Create decks, one-pagers, battlecards, FAQs, and more to help Sales and Success teams communicate value and close with confidence.
• Competitive Intelligence: Track the competitive landscape and translate insights into messaging updates, enablement, and strategy adjustments.
• Campaign & Partner Collaboration: Partner with Campaigns, Content, and Growth leaders to build integrated campaigns around product narratives, differentiators, and customer stories.
• Win/Loss Insights: Gather insights from Sales and customers to inform positioning, content gaps, and product feedback loops.
• Customer Proof & Case Stories: Work with Content Marketing to develop and scale customer stories, testimonials, and use cases that reinforce product-market fit.
• Lifecycle Marketing: Support onboarding and lifecycle activities that align to product launches and usage milestones.
• Partner Marketing: Contribute to co-marketing initiatives with key internal and external partners.

You Might Be a Fit If You…

• Have 4-6+ years in product marketing, GTM, or enablement roles in B2B SaaS.
• Are a clear and strategic communicator who can distill complexity into compelling narratives.
• Are an AI-native marketer who leverages tools to test messaging, build faster, and scale assets.
• Thrive in cross-functional environments with Product, Sales, CS, and Marketing peers.
• Understand how product storytelling supports pipeline, conversion, and customer expansion.
• Have experience building messaging frameworks, positioning docs, and GTM playbooks.
• Know how to align product strategy with business goals and marketing execution.

Bonus Points

• Experience in infrastructure, hosting, or developer-first platforms.
• Familiarity with hybrid GTM models or PLG.
• Experience creating and managing enablement content at scale.
• Worked on partner or channel marketing motions.
• Great at synthesizing feedback from Sales, Product, and CS into usable insights.

What You’ll Work On Initially

• Refresh our core positioning and messaging across ICPs and buying stages.
• Build the GTM toolkit for upcoming feature releases, and coordinate launch execution.
• Create enablement content to support Sales and Success in competitive conversations.
• Collaborate on high-impact campaigns tied to product launches and key differentiators.
• Lead win/loss insight-gathering and turn it into actionable messaging improvements.
• Develop a roadmap for scaling case studies and customer proof points.

Why Join Pressable?

You’ll have the opportunity to shape the future of a growing product with real impact. You’ll work with a small, fast-moving team that values autonomy, clarity, and action.

See the perks & Benefits of Joining Pressable here.

Salary range: $120,000-$140,000 USD. Please note that whilst salary ranges are presented here in USD, we will pay in local currency.

Location: Remote (US/Canada) #LI-Remote

We are searching for high-caliber candidates with the skills and qualities to have a net positive for Pressable. Pay will reflect the potential contribution and the impact you can bring, which may, in some cases, go beyond the range stated for the right candidate.

So, are you ready to embark on this thrilling WordPress adventure? We can’t wait to welcome you to the Pressable team and empower you to make the web a better place. Come join us in crafting an exceptional customer experience and revolutionizing the world of WordPress hosting. Apply now and let’s build something amazing together!

About Pressable

Founded in 2010, Pressable is a world-class managed WordPress hosting provider that specializes in scalable, highly available services for agencies, builders, developers, and businesses. A few years later, Pressable was acquired by Automattic, and the architecture behind Pressable was rebuilt from the ground up, earning industry accolades for speed, reliability, and service.

Pressable’s platform is designed to empower users with advanced developer tools, cloud management, and security—allowing businesses to build, launch, and scale their digital experiences seamlessly. With a 100% uptime guarantee and 24/7 expert support, we’re dedicated to delivering an unmatched hosting experience.

As a fast-growing business unit within Automattic, Pressable operates with the agility of a startup, combining the backing and stability of a larger organization with the independence to move quickly, innovate, and execute at speed. This unique structure allows us to rapidly adapt to market needs while staying laser-focused on delivering the best experience for our customers.

About Automattic

Now in our 20th year, we’re the people behind WordPress.com, WooCommerce, Tumblr, Simplenote, Jetpack, Longreads, Day One, PocketCasts, Beeper, and more. We believe in making the web a better place.

We’re a distributed company with more than 1400 Automatticians in nearly every corner of the globe, speaking over a hundred different languages. Enriched by this diversity, we’re united by a singular mission: to democratize publishing, commerce, and messaging so anyone with a story can tell it, anyone with a product can sell it, and everyone can manage their communications from a single source. In short, we help maintain a balance in society, creating and continually refining powerful tools people can use to compete fairly—regardless of income, gender, politics, language, or where they live in the world.

We believe in Open Source, and the vast majority of our work is available under the GPL. Automattic is a Most Loved Company and Disability Confident Committed. (Here’s what that might mean for you.) Learn more about our dedication to diversity, equity, and inclusion and our Employee Resource Groups.

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