Role: Senior Designer (Social)

Location: South Africa (Remote working until further notice)

As one of the most respected global brands on social, we’re building a team across 15 markets to own the social presence end to end: insight and ideation, platform-native creative, publishing, live ops, and community. From the first idea to the final reply, you’ll shape how the brand shows up every day and create work that influences culture.

You’ll move at newsroom speed with rigorous craft—launching ideas that travel, partnering with standout creators, and turning comments into conversations that become cultural moments. The brief is straightforward: make the brand the most culturally relevant brand on social. You’ll have the scale, purpose, and creative freedom to make it real.

If you’re motivated by ideas that matter, sharpened by data, and committed to making the internet more positive, this is the place to do it. Bring your craft and your courage. Together we’ll build culture—not just content—and do the best work of our careers.

Your creative vision will bring the brand to life across social platforms and beyond. You'll work in partnership with the creative, social, strategy, and client’s brand teams to craft compelling visual work that connects with audiences in the moments that matter. You'll lead and guide designers and content creators, champion social-first thinking, and ensure every piece of visual content meets the highest standards of craft while feeling native to the platforms where the brand’s audiences spend their time.

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THE ROLE

You'll be the visual storyteller behind design work that makes the brand unmistakable in crowded feeds. Working at the intersection of brand strategy and creative execution, you'll translate consumer insights, campaign briefs, and the brand’s purpose into visuals that feel authentic, inclusive, and distinctive across every format and platform.

We're looking for someone who combines strong conceptual thinking with hands-on design craft, someone who can develop a big idea and then execute it beautifully across social, digital, and, where needed, OOH and POS touchpoints. You'll guide and mentor a team of designers and content creators, pushing the standard of social-first design while integrating Gen AI tools thoughtfully into the creative process.

Success means design work that captures attention, strengthens brand equity, and delivers measurable results. Work that people recognise as unmistakably before they even see the logo.

WHAT YOU'LL DO

• Lead the visual direction for social-first content and campaigns, developing strong conceptual ideas that differentiate the brand and perform across platforms
• Design and produce social-first assets across TikTok, Instagram, YouTube, Pinterest, and emerging channels, ensuring every piece of content is platform-native, on-brand, and crafted to the highest standard
• Develop visual concepts that flex across multiple touchpoints, from social formats to digital display, CRM, OOH, and POS where required
• Champion conceptual thinking throughout the creative process, from briefing to execution, ensuring design solutions are rooted in insight and purpose rather than decoration
• Art direct photography, video, and content shoots, guiding the visual treatment, styling, and composition to reflect the brands world authentically and inclusively
• Build, mentor, and guide designers and content creators within the studio, fostering a culture of social-first excellence, collaborative feedback, and continuous improvement
• Collaborate with strategists, copywriters, social media managers, and the client’s brand team to develop integrated campaign assets that are visually cohesive and strategically aligned
• Transform brand guidelines into distinctive, ownable executions that resonate with diverse audiences and feel relevant to the platforms and cultural context they appear in
• Pioneer the thoughtful integration of Gen AI tools into the design and content creation process, using them to enhance ideation, exploration, and production without compromising craft or authenticity
• Spearhead platform-specific design initiatives that leverage the unique strengths and visual language of each social channel
• Stay ahead of social platform algorithms, features, design trends, and audience behaviours to ensure visual output remains current and distinctive
• Manage multiple projects with varying timelines, formats, and platform requirements, maintaining quality and consistency under pressure

WHAT YOU BRING

• A portfolio demonstrating 6+ years of design experience, with strong examples of social-first design thinking and execution for consumer brands
• Deep understanding of social platform behaviours, content formats, and visual performance factors across TikTok, Instagram, YouTube, Pinterest, and emerging channels
• Strong conceptual ability, with a track record of developing big ideas that translate into compelling visual work across multiple touchpoints
• Visual storytelling skills, with the ability to communicate brand purpose, emotion, and product messaging through design that feels authentic and culturally relevant
• Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) and Figma, with strong proficiency in producing assets at social speed
• Experience art directing photography, video, or content shoots, with an eye for composition, styling, and inclusive visual representation
• Proven ability to lead and mentor designers and content creators, providing clear direction, constructive feedback, and creative inspiration
• Experience creating native content and design systems for key social platforms, with an understanding of specs, safe zones, and format best practices
• A talent for presenting concepts to clients and stakeholders with clear rationale and conviction
• The ability to manage multiple projects simultaneously, balancing quality, speed, and competing priorities
• An understanding of inclusive design and visual representation, with experience or a strong interest in creating work that reflects diverse audiences authentically

Gen AI and Agentic Thinking:

• Proficiency with Gen AI design tools (such as Midjourney, Adobe Firefly, DALL-E, Runway) and their strategic application in social content creation and visual development
• Agentic mindset: ability to break down complex creative challenges, identify the most effective visual approach, and execute systematically across multiple workstreams
• Experience integrating AI tools into design workflows to enhance ideation, mood boarding, visual exploration, and production efficiency without compromising craft or brand integrity
• Understanding of AI capabilities and limitations, with strong human oversight, quality control, and a critical eye for outputs that meet premium brand standards
• Ability to prompt engineer effectively and evaluate AI-generated visuals for brand fit, authenticity, and design quality
• Experience guiding team members in responsible and effective use of AI tools within the creative process

NICE TO HAVE

• Experience working on beauty or personal care brands
• Experience in FMCG
• Experience in an in-house agency, embedded studio, or social-specialist creative team
• Motion design or animation skills (After Effects, Runway, or similar)
• Experience with design systems, template development, or scalable content frameworks
• An understanding of accessibility in design (colour contrast, type hierarchy, alt text, inclusive imagery)
• Experience with social commerce creative or performance-driven design
• Photography or illustration skills as a complement to design

REQ: 16876

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