Performance Marketing Specialist

About Us

Circle is building the world’s leading all-in-one platform for online communities. We make it possible for creators, coaches, educators, and businesses to bring together their audience with engaging discussions, live streams, events, chat, courses, and payments — all in one place, all under their own brand.

We’re proud to be a fully remote company of around 200 (and growing!) team members from 30+ countries around the world. We seek exceptional individuals around the world, set them up to do the best work of their lives, and in turn, create a meaningful impact in their own lives. We don't track hours, but we do manage for high expectations very closely. We collaborate across time zones, are highly async, and like to document a lot.

Twice a year, we bring the whole company together in beautiful places around the world for our company offsites. So far, we’ve hosted offsites in Turkey, Portugal, Mexico, Thailand, Colombia, Italy, Ireland, and more, with still more to come!

Check out our Careers page for more about working at Circle.

About the role

Every week, thousands of people discover and engage with Circle across various platforms. As the Performance Marketing Specialist, you'll play a key role in accelerating that growth by managing and optimizing paid media campaigns that drive acquisition and retention.

You’ll work closely with marketing, design, and analytics teams to build, launch, and iterate on performance campaigns across Google, Meta, LinkedIn, Reddit, and other emerging channels. This role is perfect for someone who’s analytical, detail-obsessed, and passionate about performance marketing.

What you'll be doing

• Launch, manage, and optimize paid media campaigns across Google Ads, Meta Ads, LinkedIn, Reddit, and other digital channels.
• Run structured experiments across ad copy, creative, and landing pages to improve conversion rates and uncover what resonates with target audiences.
• Implement and manage tracking via GTM and GA, ensuring accurate attribution and alignment with HubSpot and lifecycle goals in partnership with RevOps.
• Analyze and report on campaign performance regularly, identifying insights and opportunities for continuous improvement.
• Collaborate with the creative and content teams to help develop high-performing ad creative, landing pages, and testing strategies.
• Stay up to date with platform changes, trends, and best practices across PPC advertising and bring new opportunities to the table.

What you'll need to be successful

• Strong alignment with our values, find our values on our career page if you haven’t read up on them yet.
• You are proficient in English (spoken, written, and reading) at a CEFR Level C2 / ILR Level 5.
• 1–3 years of experience managing and optimizing paid campaigns on Google Ads and Meta Ads.
• Background in SaaS or other digital subscription-based models.
• Attention to detail — you notice the small stuff that can make a big difference in ad copy, targeting, or tracking setup.
• Strong analytical skills — you're confident using tools like Google Sheets for campaign analysis, budget pacing, and reporting.
• Critical thinker — you approach problems with curiosity and structured thinking, always seeking to understand the "why."
• Excellent communicator — you can clearly articulate performance insights, campaign strategies, and testing ideas both verbally and in writing.
• Performance marketing enthusiasm — you’re genuinely passionate about performance marketing and keep up with the evolving ad landscape.
• Adaptability — you're excited by change and thrive in a fast-paced, test-and-learn environment.

Bonus points

• Experience with additional ad platforms (e.g., TikTok Ads, Bing Ads, programmatic display).
• Familiarity with HubSpot for campaign tracking and attribution.

$70,000 - $80,000 USD per year

The cash compensation range shown is a starting point. In addition to equity, benefits and perks, your cash compensation is subject to an annual review and increase on a once per year basis.

The fun stuff

• Fully remote: work from anywhere in the world!
• Autonomy and trust to do your job: we care about outcomes over everything else.
• Paid time away: all employees are given 35 days of PTO annually. We also offer a paid sabbatical after 5 years.
• Generous U.S. benchmarked compensation and startup equity no matter where you are in the world.*
• Awesome medical coverage with 100% coverage for you and your family, or medical reimbursement options where applicable!*
• Parental leave for parents expanding their family, or just starting one.
• Home office stipend to help you get up and running.
• Learning & development stipend to help you level up your professional skills.
• Annual bonus potential for roles that don't already receive variable income or commission.
• Company retreats: Twice a year, the Circle team gets together for a fully paid company retreat in incredible places around the world! We’ve had past retreats in Colombia, Portugal, and Mexico, with more planned on the horizon.
• Check out our Careers page for more.

*Your role, location and unique circumstance may affect this.

Diversity, Equity & Inclusion

As a fully-remote international company, diversity is baked into our DNA. Here’s how our CEO, Sid Yadav, frames our hiring mission: “let’s find talent in underserved and under-represented corners of the world, set them up to do the best work of their lives, and in turn, change their life.” To achieve this hiring mission, we offer competitive U.S. benchmarked compensation no matter where someone’s located in the world, and we proactively seek candidates who expand representation of backgrounds, cultures and lived experiences in our teams.

Equal Employment Opportunity

Circle is an equal opportunity employer and as such, we do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable laws. If you require any accommodations during the recruitment process, please let us know and we will work with you to meet your needs.