Director of Member Marketing

About Cylinder

Founded in 2021 and offered as an employer benefit, Cylinder (formerly Vivante Health) delivers personalized, clinician-backed care to those suffering from digestive issues through its virtual health platform. Cylinder’s tech-forward, human-first program connects members to the right level of support at the right time through an easy interface, bringing the healthcare ecosystem together to align around member needs. Cylinder’s dedicated care teams help members proactively address their gut health from every angle – decreasing costs, reducing absenteeism, and improving their quality of life, at scale. Cylinder’s vision is to create a world where people receive convenient, personalized, and affordable access to the quality digestive healthcare they need to improve their overall health.

Position Summary

As the Director of Member Marketing at Cylinder Health, you will lead the strategy and execution of campaigns that drive member engagement, activation, and retention across our virtual care platform. This role is crucial to ensuring that members fully understand, adopt, and benefit from our services—from acquisition to onboarding and sustained care. You will directly manage a team of 3 individuals and be responsible for maximizing our # of new enrollments, member activation, and member lifetime value. You will partner closely with Client Management, Implementation, Clinical Operations, Product, Engineering, and Marketing teams to craft messaging and programs that are relevant, personalized, and impactful. This position requires a blend of strategic thinking, client orientation, marketing automation expertise, and strong executional skills.

Responsibilities Include:

• Member Engagement Strategy & Lifecycle Marketing

  • Own and scale the member marketing strategy through the member lifecycle, including enrollment, activation, engagement, and reactivation

  • Working with the member team to create segmented, multichannel journeys using email, SMS, mailers, and push notifications

  • Overseeing the personas and personalized campaigns tailored to member goals, demographics, and other factors

• Campaign Development & Execution

  • Collaborate with client, clinical, product and design teams to develop impactful and empathetic content

  • Coordinate timing and delivery of campaigns with client teams and internal stakeholders

• Data-Driven Optimization

  • Define and track KPIs (e.g., enrollment rates, engagement rates, retention), and establish quarterly OKRs based on these KPIs

  • Partner with Analytics to build dashboards and analyze performance; conduct A/B tests to refine messaging and cadence

  • Translate findings into actionable insights for the team to leverage for ongoing campaign improvement

  • Leverage AI to optimize campaigns and team productivity

• Management and Cross-Functional Collaboration

  • Build and own our content calendar, and regularly train our client team on using it accordingly

  • Partner with our Client team and attend meetings as needed to pitch campaigns

  • Build growth opportunities and provide mentorship to your direct reports

  • Manage and own the member marketing budget

You'll be a good fit here if you are:

• A player/coach, who can roll up their sleeves while also developing a team

• Deeply empathetic to our clients and the patient experience, and passionate about digestive health

• An expert communicator with a blend of creativity and precision

• Highly analytical and comfortable using data to tell a story and drive action, with regular A/B testing being how you operate

• An operator at heart who loves building scalable, automated systems

• Agile, self-directed, and ready to thrive in a high-growth startup environment

Desired Qualifications:

• 7+ years in member marketing or enrollment/growth marketing

• 2+ years running a member marketing team

• Proven ability to drive member growth and retention via email/SMS platforms (Braze, Iterable, etc.)

• Experience in digital health, wellness, chronic care, or value-based care models

• Strong familiarity with HIPAA-compliant marketing practices and member privacy standards

• Working knowledge of analytics tools, cohort tracking, and testing frameworks

• Bachelor's degree in marketing, communications, or relevant field

Cylinder is an equal opportunity employer. We believe safe spaces where everyone can be their authentic selves is the key to a successful team so we welcome and embrace all identities, cultures, and backgrounds.