Job Description for Growth Lead at Decentraland - Worldwide
About Decentraland:
Decentraland is a community-driven virtual world where you can connect, explore, and create.
Built on the Unity engine, Decentraland streams and renders a vast, continuous environment filled with diverse, user-generated content. As an avatar explores this immersive landscape, they encounter new creations daily, from games and puzzles to scenes and artworks, all crafted by Decentraland’s vibrant community of creators.
Decentraland goes beyond traditional gaming experiences. In Decentraland, you can attend live music events, conferences, exhibitions, dance parties, and more. Decentraland started as a proof-of-concept for digital real estate ownership on the blockchain but has evolved into an ever-expanding world where anything is possible.
Join us as we continue to push the boundaries of what a virtual world can be.
Check it out at: https://decentraland.org/
The Challenge
As Decentraland contributors, we’re looking for a Growth Lead to own the full funnel that brings new users into the metaverse — and keeps them coming back. Reporting directly to the Head of Marketing, you’ll be responsible for designing and optimizing paid ad campaigns across multiple channels, and building the landing pages, funnels, and A/B tests that turn clicks into active in-world users. This role is focused on in-world user growth, not social media follower growth — your work will be measured by new users and retention, not vanity metrics. Beyond ads, you’ll experiment with referral, affiliate, and ambassador programs, surface creative partnership opportunities, and double down on the growth strategies that prove effective.
The ideal candidate should feel comfortable and excited about:
- Designing, launching, and optimizing ad campaigns that drive new user acquisition and retention.
- Building and testing landing pages and funnels to maximize conversion from click to in-world activity.
- Running A/B tests across creative, messaging, CTAs, and user flows to continually improve performance.
- Bringing partnership ideas for growth to the table and testing them as acquisition levers.
- Developing and managing affiliate, referral, and ambassador programs that extend reach.
- Maintaining a pipeline of growth experiments, documenting learnings, and turning successes into repeatable playbooks.
- Managing and optimizing budgets for ROI, reallocating resources based on performance data.
- Reporting insights and learnings directly to the Head of Marketing, showing clear impact on in-world user growth.
The Requirements
- Proven experience in performance marketing and growth, owning campaigns end-to-end (ads, landing pages, funnels, reporting).
- Growth experience in gaming, web3, immersive platforms, or digital communities.
- Strong background in A/B testing and funnel optimization.
- Experience with affiliate, referral, or ambassador programs.
- Analytical mindset with expertise in conversion tracking, attribution, and ROI measurement.
- Ability to combine high-level strategy with hands-on execution.
- Excellent communication and stakeholder management skills.
- Sharing our core values: create with passion, care about the future, done is better than perfect, own it, enjoy the ride.
The Nice-to-Haves
- Familiarity with blockchain and decentralized ecosystems.
- Track record of scaling acquisition funnels into sustainable growth engines.
- Experience in a fully remote, fast-paced startup environment.
What We Offer
- A fully remote and flexible working environment.
- A collaborative and fast-moving team culture.
- The opportunity to run full-funnel growth campaigns in one of the most experimental industries.
- 29 annual PTOs.
- Long-term incentive of MANA tokens, vested over a 4-year period.
- Additional tokens linked to annual performance review.
- Stipend policy to cover remote work & wellness-related expenses.
- Brand-new equipment for remote work, including laptop, screen and chair.
- Parental leave.
- Reimbursement for English/Spanish lessons
- Annual team offsite
About Decentraland Foundation
The Decentraland Foundation is a steward of the Decentraland platform, dedicated to ensuring its long-term growth, security, and sustainability. It contributes to core development, platform infrastructure, and ecosystem health. Its responsibilities include managing Decentraland’s brand and events, safeguarding the community from misinformation and scams, maintaining smart contract security, contributing to the platform's codebase, and proposing critical updates in coordination with the DAO. As a neutral actor in service of the ecosystem, the Foundation works to foster innovation and empower creators, developers, and communities within Decentraland.
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