Website Marketing Specialist

Who are we?

IOG, is a technology company focused on Blockchain research and development. We are renowned for our scientific approach to blockchain development, emphasizing peer-reviewed research and formal methods to ensure security, scalability, and sustainability. Our projects include decentralized finance (DeFi), governance, and identity management, aiming to advance the capabilities and adoption of blockchain technology globally.

We invest in the unknown, applying our curiosity and desire for positive change to everything we do. By fueling creativity, innovation, and progress within our teams, our products and services are designed for people to be fearless, to be changemakers.

What the role involves:

As a Website Marketing Specialist for the IOG Digital Experience, under the responsibility of the Brand Team, you will bring your expertise in marketing to the forefront. With experience in blockchain or disruptive/emerging technologies, you will collaborate closely with the Brand, Communications and Product teams to shape the image of IOG through websites and other digital assets. Your role will involve developing and executing marketing and communication strategies that resonate with our strategic needs, ensuring that our messaging is clear, compelling, and at the forefront of technology. Work with creative to regularly develop compelling visual storytelling on the IOG homepage. Success in this role requires strong collaboration across remote teams, including Product Management, Engineering, Business Development, Research, and Communications.

• Ideate and manage strategies for the IOG website to meet business objectives
• Develop key metrics to evaluate success and form briefs for marketing materials
• Monitor and analyse the success of IOG Digital assets, ideate tests and improvements
• Work to constantly improve and evolve the IOG website to stay at the forefront of technology while meeting marketing objectives
• Collaborate with the Creative Director and Head of Web Development to realise creative briefs for IOG digital assets
• Usage of work tracking software (Jira, Slack)