Senior Product Marketing Lead

Who We Are

NeuroFlow CEO and West Point graduate Christopher Molaro served in the army for five years, including a tour in Iraq as a platoon leader. Coming back home, he experienced firsthand the gaps in the behavioral health system and how veterans and civilians alike face too many barriers when it comes to receiving appropriate, timely care.

While pursuing his MBA at Wharton, Chris met his future co-founder Adam Pardes, and the two agreed – even the most engaging digital mental health apps in the world wouldn’t truly change the problem; only a solution that systematically integrated behavioral health into the full healthcare ecosystem could create meaningful change. And so they created NeuroFlow.

What We Do:

How We Do It:

The award-winning culture at NeuroFlow is one built around encouragement and daring to be great. Our core values have been displayed in our office since day one, and each team member is responsible for carrying out these values and keeping each other accountable to them. We succeed through our flexibility and agility, navigating and transforming an industry ripe for change where “no” or “can’t” is too often the default. NeuroFlow offers unique opportunities to work in a fun and challenging fast-paced environment with direct, meaningful impact on helping to close the divide between mental and physical health.

Position Overview

As a Senior Product Marketing Lead at NeuroFlow, you will be responsible for developing and executing product marketing strategies that align with our business goals, with a particular focus on driving successful product launches, go-to-market strategies, and messaging for our health plan and managed care segment. This role is especially focused on effectively positioning our analytics solution, BHIQ, and will work closely with our healthcare informatics team to translate technical analytics detail into compelling messaging for the market. Cross-functional collaboration is a central part of this role, including partnering with product development, sales, client success and marketing to create and implement effective campaigns, market positioning, and messaging.

Key Responsibilities

• Develop and execute comprehensive product positioning, messaging, and expansion strategies for complex analytics products
• Define and communicate compelling product value propositions, differentiators, and benefits to the health plan and managed care market.
• Create and oversee the development of marketing collateral, including sales materials and digital content. Partner closely with product and informatics teams to translate the product and data roadmap for external audiences.
• Collaborate with the Growth team to provide them with the necessary tools, training, and resources to effectively sell and promote our products.
• Conduct competitive research to understand the market landscape, identify opportunities, and refine product positioning.
• Stay updated on industry trends, customer needs, and emerging opportunities to inform product strategies.
• Develop and execute customer engagement programs to gather feedback, drive product adoption, and build customer loyalty.
• Plan and oversee integrated marketing campaigns to support product launches and ongoing product marketing efforts.

Required Qualifications & Competencies

• 6+ years of product marketing experience with progressive responsibility, with majority of experience selling into health plans and managed care organizations
• Demonstrated success in bringing technically complex analytics products to market in healthcare
• Natural storyteller with outstanding written and verbal communication skills, and ability to pitch to a prospect if asked to join Sales on a call
• Deep understanding of healthcare industry trends and specifically the buyer personas across commercial and government markets
• Excellent analytical and strategic thinking capabilities with ability to translate technical concepts into clear value propositions for various audiences
• Data-driven decision-making mindset with experience using analytics to inform strategy
• Excellent cross-functional collaboration skills, including having a reputation for effectively “influencing without authority”

Company Benefits:

*Applicable for full time employees

Flexible work schedule, unlimited PTO, physical and mental wellness benefits, medical coverage, parental leave, 401K, company-sponsored events, referral program, onsite gym, dog friendly office, snacks in the office, commuter benefits, onsite massages.

What We Believe:

NeuroFlow is a proud equal opportunity employer. Every day we are working to tackle the mental health crisis in America, and in order to do that well, we need diverse voices, experiences, and perspectives at the table. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

*Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are typically done which will ensure an equal employment opportunity without imposing undue hardship on NeuroFlow. Please inform our Talent team if you need any assistance completing any forms or to otherwise participate in the application process.

As a HIPAA compliant organization

All team members shall:

1. Act in accordance with NeuroFlow’s Information Security Policies.

2. Protect organizational assets from unauthorized access, disclosure, modification, destruction or interference.

3. Report security events or other risks to the organization

4. Execute organizational security processes or activities

5. Perform security responsibilities that defined and communicated for their role

6. Be responsible for their actions regarding the security of organization